Vivek & Amy opened the practice in 2010 and as it grew they have been joined by Chandra and Iana who make up the team. We believe in continuity of care for our patients and we hope you see the same faces on all of your visits. We are also very lucky to have enthusiastic support staff who are studying Optometry at The University of Hertfordshire. We are all passionate about great eyewear and a perfectly fitting frame, and love helping our patients choose a new look.


Vivek has 15 years of experience of the Optical Industry. He is our head Optometrist.

He has also successfully started and sold a large wholesale lens business supplying hundreds of opticians and optical laboratories across the UK.

He has an in depth optical knowledge allowing our customers to benefit from the best quality lenses and frames currently on the market.


Amy has successfully launched and run various business within the food and beverage industry prior to working with My Specs Direct.

She is the main frame buying manger allowing the best styles from around the world to be present in our shops.

Her attention to the detail is unsurpassed and our impressive frame collection will allow all customers to find something they like. She is also our head frame Stylist and also conducts private frame consultations.


Chandra has previously been the lead optometrist at a very large multiple practice in a prime shopping centre for over 20 years. She created a loyal following amongst her patient base.
Bringing a wealth of experience , Chandra creates and very comfortable environment for our patients and she creates very good patient relationships with them. Specialising in all aspects of optometry she is also very confident in all areas of dispensing especially complex Varifocal lenses.


Iana was previously the head dispenser and ran a busy independent practice in North London.

Iana is responsible for the day to day running of the practice

She is our primary dispenser and specialises in Bespoke varifocals and frames such as our rimless Lindberg.