Vivek & Amy opened the practice in 2010 and as it grew they have been joined by Chandra and Iana who make up the team. We believe in continuity of care for our patients and we hope you see the same faces on all of your visits. We are also very lucky to have enthusiastic support staff who are studying Optometry at The University of Hertfordshire. We are all passionate about great eyewear and a perfectly fitting frame, and love helping our patients choose a new look.


Vivek has 15 years of experience of the Optical Industry. He is our head Optometrist.

He has also successfully started and sold a large wholesale lens business supplying hundreds of opticians and optical laboratories across the UK.

He has an in depth optical knowledge allowing our customers to benefit from the best quality lenses and frames currently on the market.


Amy has successfully launched and run various business within the food and beverage industry prior to working with My Specs Direct.

She is the main frame buying manger allowing the best styles from around the world to be present in our shops.

Her attention to the detail is unsurpassed and our impressive frame collection will allow all customers to find something they like. She is also our head frame Stylist and also conducts private frame consultations.


Chandra has previously been the lead optometrist at a very large multiple practice in a prime shopping centre for over 20 years. She created a loyal following amongst her patient base.
Bringing a wealth of experience , Chandra creates and very comfortable environment for our patients and she creates very good patient relationships with them. Specialising in all aspects of optometry she is also very confident in all areas of dispensing especially complex Varifocal lenses.


Its no surprise that so many of our patients keep coming back to see Zahra. With over 15 years of experience at at top central London optician, she has developed excellent clinical knowledge and perfect prescriptions. She has a bubbly personality and builds an instant rapore with our patients.She is available for appointments on most Mondays and Sundays.


Iana was previously the head dispenser and ran a busy independent practice in North London.

Iana is responsible for the day to day running of the practice

She is our primary dispenser and specialises in Bespoke varifocals and frames such as our rimless Lindberg.


Paula comes to us from working at a top independent practice. She has excellent knowledge on all types of lenses and frames including Lindberg. She loves everything about optics- She always has a smile and is a massive team player
We are very lucky to have her!